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“I just can’t imagine having my stuff made across the world,” says Jemma Swatek, the founder and designer behind Lykke Wullf (@lykkewullf), a women’s clothing line handcrafted in Los Angeles. “Every collection is inspired by what I would wear,” says Jemma. “We really pay attention to the details.” Watch our story to step into the Lykke Wullf studio, then see Jemma’s styling tips and shop the designs over on @shop — a new account where you can discover and buy goods from up-and-coming designers. 🌈✨ Photo of @lykkewullf by @saamuelrichard

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